Social media marketing is now a very important element of any online marketing strategy, but to be successful you need the best social media tools.
There are many social media tools that you can use to manage your businesses social media accounts, but maintaining a presence for your business on all the platforms can be extremely time consuming.
But what you need to understand is that to be visible online you have to be willing to put out valuable content and interact so that people get to know and recognise your personal or professional brand, and you can build an engaged audience through social media.
Obviously, you cannot spend all day on social media because if you run a small business, one thing hat you probably don’t have a lot of- is time.
Because of this you don’t want to spend hours finding, choosing and learning how to use the best social media tools to achieve your goals.
This is the dilemma faced by a lot of business owners with regards to staying visible online when they are unable to hire a dedicated Social Media Manager like bigger organisations.
So what if I told you that there are paid and free social media tools that you can use to help you be more productive on social media and manage your presence online like a boss!
But before you jump straight in, you need to ask yourself – What are you trying to achieve? You need to ask that question before you start looking for the best social media tools for you. There is no point having a presence on all the social media networks if you don’t know what you want to achieve or which audience you want to reach.
In this article I will be sharing 5 of the best social media tools, which I have personally tested and found to help me remain productive.
5 Best Social Media Tools for Social Growth and Productivity
Feedly is a news aggregator application that can be used on the web or on mobile devices (iOS and Android). I find this useful to keep up with various industry related and interesting blogs.
This is a great tool for content curation, as you can get ideas on what people within your industry are talking about and you can share content directly to your social media accounts from Feedly. You can Feedly online or download the application on your mobile device.
have you seen lovely graphics attached to tweets, Facebook posts or on Instagram and wondered how you can recreate the same? Canva is an amazingly simple graphic design tool that requires little skill. All you need to do is to drag and drop, type in text, choose background images/colours and you have a great graphic. You can use it to create images for virtually all social media sites and it already has the image settings for most of the sites preset, which takes away any guesswork.
With a little patience and experimentation you can create great professional looking images, eBook covers, posters, presentations and so much more. A lot of the templates and images are free but there are also premium paid content. You can use Canva on the web or download the iPad app (not available on other devices yet).
Buffer is a social media management tool to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and LinkedIn. With the use of a scheduling application you are able to set aside a block of time and prepare your content for your various accounts and select specific times for the posts to be published.
You can choose to schedule out content for a whole day, week or event months ahead. This frees up your time to concentrate on other money making or profitable tasks. It is recommended however to regularly set aside 10-15mins several times daily to respond to comments and interact with the content shared by other users online.
There are several scheduling applications but Buffer is my personal favourite. Use online at or download the application to your devices. Please note that Buffer has a free and paid version, so try it out and see if you like it!
most businesses have a Facebook page and it is important to keep it up to date with your business, products/services information.
The great thing that some people do not realise is that you can schedule posts directly on facebook.com or using the Facebook Pages Manager. This eliminates the need for using a scheduling app for your Facebook Pages. Using the Facebook Pages Manager application you can schedule posts to your page, save draft posts, view insights/analytics and much more.
Let’s be honest with each other, at some point you are all about the growth of your followers on Twitter or Instagram right? Well, Crowdfire is an application that helps you to monitor your numbers and users. It groups users into several categories e.g. users you follow but do not follow you, users that follow you but you are not following, who recently followed you, who recently unfollowed you, inactive users and much more.
Whatever your growth strategy on social media is, this is a useful app to explore. Go to www.crowdfireapp.com to find out more or download the app from the iTunes or Google Playstore.
So, there you have it, 5 Best Social Media Tools for Social Growth and Productivity.
Using these tools will help you to stay active and consistent on social media, which will in turn grow your following online. It does require some level of organisation and consistency but it will definitely help you to stay visible in the very busy online space. This visibility alongside you engaging with comments and other followers will help to create leads for your online business or help you get recognised as an expert or thought leader in your industry.
Of course you may disagree and you may think there are some obvious social media tools that I have missed. If you have any thoughts, then please leave them in the comments below!